Qualitative Consumer and Marketing Research

by Robert V Kozinets (Contributor), Russell Belk (Author), Robert Kozinets (Author), Eileen Fischer (Author)

New
Paperback
2012
$47.60

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.

Synopsis

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.

$47.60

Save:$5.77 (11%)

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20+ in stock

More Information

Format: Paperback
Pages: 240
Edition: 1
Publisher: SAGE Publications Ltd
Published: 14 Dec 2012
ISBN 10: 0857027670
ISBN 13: 9780857027672

Qualitative Consumer and Marketing Research

New

$47.60

Synopsis

$47.60

More Information