Qualitative Consumer and Marketing Research

by Russell W. Belk (Author), Robert Kozinets (Author), Eileen Fischer (Author)

New
Illustrated
2012
$124.63

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.

Synopsis

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.

$124.63

Save:$6.08 (5%)

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2 in stock

More Information

Format: Illustrated
Pages: 240
Edition: 1
Publisher: SAGE Publications Ltd
Published: 14 Dec 2012
ISBN 10: 0857027662
ISBN 13: 9780857027665

Qualitative Consumer and Marketing Research

New

$124.63

Synopsis

$124.63

More Information