by Nicholas O'Shaughnessy (Author), Stephan C M Henneberg (Contributor), Nicholas Oshaughnessy (Contributor), Robert Ormrod (Author), Stephan Henneberg (Author)
Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing.
Format: Illustrated
Pages: 224
Edition: 1
Publisher: SAGE Publications Ltd
Published: 31 May 2013
ISBN 10: 0857025813
ISBN 13: 9780857025814
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