Corporate Communication: A Guide to Theory and Practice

by JoepCornelissen (Author)

• Used

  Paperback
  2011

  $3.50

  The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication.

  New to the Third Edition:

  - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations

  - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding

  - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization.

  - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters.

  - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book.

  - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links

  Praise for the Second Edition:

  This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this involve me era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer! - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell

  'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo