by David Simmonds (Author)
David Simmonds' book focuses on the blend between theory and practice. It will not be (merely) a 'how-to' set of checklists for operational practitioners, nor (just) an academic review of the literature for strategic managers. Instead, each chapter will specifically combine the relevant thinking with appropriate real-life evidence, through the use of pedagogical features.
Format: Paperback
Pages: 240
Publisher: McGraw-Hill Education / Europe, Middle East & Africa
Published: 16 Oct 2003
ISBN 10: 0852929927
ISBN 13: 9780852929926