Persuasive Reports and Proposals (UK PROFESSIONAL BUSINESS Management / Business)

by Andrew Leigh (Author)

• Used

  Paperback
  1999

  $3.55

  Persuasive Reports and Proposals will ensure that what you write gets the results you want. It covers five crucial aspects of the writing process which articulate what you should feel about your documents if they are to win hearts and minds. Specifically: purpose - clarifying your aim and constructing a persuasive argument; reader - identifying and understanding your audience to anticipate objections and retain attention; image - creating an appropriate style, tone and appearance while avoiding spoilers (poor spelling, grammar, literals etc) which undermine credibility; detail - using effective facts, logical links and simple sentences; and, enhancers - seeking commitment, building in emotional appeal and editing to perfect your draft.

• Used

  Paperback
  1996

  $4.54

  This volume provides guidance to ensure that what is written gets the desired results. It shows how to pay attention to PRIDE: purpose - clarifying the aim and constructing a persuasive argument; reader - identifying and understanding an audience to anticipate objections and retain attention; image - creating an appropriate style and tone, while avoiding spoilers (poor grammar and literals) which undermine credibility; detail - using effective facts, logical links and simple sentences; and enhancers - seeking commitment, building in emotional appeal and editing to perfect the draft. Training Extras is a comprehensive series which covers all the crucial skill areas for the first-time manager or supervisor, providing: the key issues in an easy-to-read style; diagrams, models and charts for clarity and quick reference; helpful starting points to build confidence and encourage hands-on practice; practical advice and tips based on real-life management issues and examples. Andrew Leigh is the author of 20 Ways to Manage Better and Effective Change .