Persuasive Reports and Proposals (UK PROFESSIONAL BUSINESS Management / Business)

by Andrew Leigh (Author)

• Used

  Paperback
  1999

  $36.98

  Persuasive Reports and Proposals will ensure that what you write gets the results you want. It covers five crucial aspects of the writing process which articulate what you should feel about your documents if they are to win hearts and minds. Specifically: purpose - clarifying your aim and constructing a persuasive argument; reader - identifying and understanding your audience to anticipate objections and retain attention; image - creating an appropriate style, tone and appearance while avoiding spoilers (poor spelling, grammar, literals etc) which undermine credibility; detail - using effective facts, logical links and simple sentences; and, enhancers - seeking commitment, building in emotional appeal and editing to perfect your draft.