The Communicating Organisation (Developing Strategies S.)

by Michael Blakstad (Author), Aldwyn Cooper (Author), EdgarI.Baker (Author), EdgarI.Baker (Author), Aldwyn Cooper (Author), Michael Blakstad (Author)

• Used

  Paperback
  1995

  $8.24

  Internal communication, as companies from Courtaulds to United Distillers have discovered, is not just part of PR or crisis management, but a vital strategic tool. Most employers make use of text, audio, video and slides, yet few devote nearly enough staff and money to making sure they get the right message across as powerfully as possible. The authors draw on their own consultancy experience and a range of case histories to reveal: how the technology division of the Atomic Energy Authority carried out an in-depth audit and built its privatization programme on the perceptions of people within as well as outside; how Price Waterhouse Europe turned its consultancy skills on itself, forged a new philosophy and communicated a new culture to every single employee; how Meridian Broadcasting recuited its entire staff, moulded them into a single unit and was on the air within 14 months of being granted a licence; how Nuclear Electric, fighting for its future in the face of a government energy review harnessed the persuasive power of the communicators within its own ranks; and how BT and IBM developed their telecommunications and computer networks to reach their own staff during periods of radical change.