Raising the Profile: Marketing the HR Function (Developing Skills S.)

by David Clutterbuck (Author), Des Dearlove (Author), David Clutterbuck (Author), Des Dearlove (Author)

• Used

  Hardcover
  1993

  $3.25

  Personnel professionals need to acquire and constantly update a full portfolio of core skills; this series aims to equip managers with all the essential elements. HR departments know they provide a vital service to their internal customers - so why do they often enjoy only grudging respect? Largely, suggest David Clutterbuck and Desmond Dearlove in this handbook, because they neglect basic marketing skills. By segmenting their client base , developing the key accounts , soliciting and responding to feedback, creating an HR brand and constantly communicating the key messages, personnel practitioners can soon transform the way they are perceived. A commitment to quality and customer care is no optional extra, but clear evidence of HR professionalism; this book explains the essential techniques involved.