Tourism, Technology and Competitive Strategies

Used
Illustrated
1994
$10.33

This book analyses the major challenges facing tourism today. The author highlights the central role of information technology in creating mass tourism by the mid-1970's, and how this technology and innovation is creating a new best practice of flexibility, market segmentation and diagonal integration within tourism.

Synopsis

This book analyses the major challenges facing tourism today. The author highlights the central role of information technology in creating mass tourism by the mid-1970's, and how this technology and innovation is creating a new "best practice" of flexibility, market segmentation and diagonal integration within tourism.

$10.33

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More Information

Format: Illustrated
Pages: 352
Edition: Illustrated
Publisher: CABI Publishing
Published: Sep 1994
ISBN 10: 0851989500
ISBN 13: 9780851989501

Tourism, Technology and Competitive Strategies

Used

$10.33

Synopsis

$10.33

More Information