Successful Public Relations

by JimDunn (Author), Gary Crawshaw (Editor)

• Used

  Paperback
  1988

  $6.21

  It has become vital for companies to be fully aware of the important role that public relations (PR) can play in their business. Written by an experienced PR consultant, this book gives management a guide to increasing the company's media coverage and raising its public profile. This book looks specifically at product launches and financial PR. It also lists the top 50 PR organizations and include sample press releases and biographies.