Marketing: College Course Companion (Letts Study Aid)

by Geoff Lancaster (Author), PaulReynolds (Author), RichardPearson (Author)

• Used

  Paperback
  1989

  $6.28

• Used

  Paperback
  1995

  $3.29

  This text contains everything you need to know about how marketing impacts on business decisions. It is based upon the Management Charter Initiative's Occupational Standards for Management NVQs and SVQs at Levels 4 & 5. It is particularly suitable for managers on certificate and diploma programmes, including those accredited by BTEC, students on CMS/DMS courses and CIM students.