Provocateur: Images of Women and Minorities in Advertising (Postmodern Social Futures)

by Anthony J . Cortese (Author)

• Used

  Paperback
  1999

  $4.34

  This well illustrated book looks behind the scenes of contemporary culture to help us understand the hidden messages and social meanings of advertising - arguably the most powerful cultural and economic institution on earth. Cortese's careful exploration of the advertising media and specific ads focuses on depictions of women and minorities to unravel the opportunism inherent in ideologies of domination and control in contemporary commerce. His deep reading of the meaning of contemporary advertising should fascinate all media followers and serve as an excellent text for any course in media, communications and cultural studies. This book, illustrated with nearly 200 advertisements, exposes the hidden messages and social meanings of contemporary advertising. Cortese transcends the typical observations on such issues as sex and sexism, race and stereotyping. Instead, he reveals how advertising images of women and minorities are manipulated to capitalise on current trends - but often with disturbing results.