Media Planning: A Practical Guide, Third Edition (NTC Business Books)

by JimSurmanek (Author)

Used
Paperback
1995
$3.33

A complete media planner's handbook--everything from reach and frequency to ratings.

Synopsis

A complete media planner's handbook--everything from reach and frequency to ratings.

$3.33

Save:$15.95 (83%)

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1 in stock

More Information

Format: Paperback
Pages: 224
Edition: 3
Publisher: McGraw-Hill Contemporary
Published: 01 Oct 1995
ISBN 10: 0844235121
ISBN 13: 9780844235127

Media Planning: A Practical Guide, Third Edition (NTC Business Books)

Used

$3.33

Synopsis

$3.33

More Information