by Herbert Meyers (Author), Murray J. Lubliner (Author)
The Leaders Praise The Marketer's Guide to Successful Package Design "One of the first keys to unlocking the 'black box' of successful packaging development, this book will provide the reader with fundamental principles to achieve a compelling competitive advantage through packaging.
Format: Illustrated
Pages: 272
Edition: Illustrated
Publisher: McGraw-Hill Education
Published: 16 May 1998
ISBN 10: 0844234389
ISBN 13: 9780844234380