by ScottW.Cooper (Author), RomanG.Hiebing (Author)
It breaks down the complex marketing planning process into 10 critical steps that enable readers to develop to a disciplined, precise, and workable plan.
Format: Paperback
Pages: 240
Edition: New edition
Publisher: McGraw-Hill Contemporary
Published: 01 Jan 2001
ISBN 10: 0844233595
ISBN 13: 9780844233598