Customer Bonding: Pathway to Customer Loyalty

by JanetSmith (Author), RichardCross (Author)

• Used

  Hardcover
  1995

  $9.81

  Create strong relationships and develop long-lasting bonds with your customers using everything from awareness-building and reward systems to lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-world examples demonstrate effective customer-bonding programs. Unique strategies show you how to make customer bonding both efficient and affordable -- giving you lasting competitive advantages.