The Advertising Agency Business: The Complete Manual for Management and Operation

by EugeneJ.Hameroff (Author)

• Used

  Hardcover
  1997

  $3.29

  A guide to advertising agency business. It shows how to evaluate an agency; structure ownership; manage, develop, and evaluate personnel; develop mutually beneficial relationships with clients and suppliers; and generate new business through aggressive lead generation and knowledgeable assessment of client personnel blockbuster presentations.