by Bob Stone (Author), RonJacobs (Author), H.RobertWientzen (Foreword)
NTC Business Books offer cutting-edge insights and time-tested, proven marketing, advertising, and sales promotion strategies from the leading practitioners in the industry. There's expert advice in every NTC Business Book.
Format: Hardcover
Pages: 545
Edition: 6th Revised edition
Publisher: McGraw-Hill Contemporary
Published: 01 Jan 2000
ISBN 10: 0844230030
ISBN 13: 9780844230030