The One Day Marketing Plan: Organizing and Completing a Plan That Works

by ScottW.Cooper (Author), RomanG.Hiebing (Author)

• Used

  Paperback
  2000

  $11.92

  A new edition of the bestselling guide to creating a successful marketing plan. The One-Day Marketing Plan, a Business Week Book Club and Fortune Book Club selection, now includes a software disk that will streamline marketing planning. The worksheets and models supplied on disk make the preparation of a comprehensive marketing plan fast and painless. Simplify plan preparation by consolidating the process into 10 basic steps that will work for any product, service, or company. Features time-saving tips, extensive worksheets and model formats, and methods designed to help save time and money.

• Used

  Paperback
  2001

  $24.23

  It breaks down the complex marketing planning process into 10 critical steps that enable readers to develop to a disciplined, precise, and workable plan.