by Adrian Room (Author)
Presenting the entertaining and enlightening stories behind 700 trade names, Room answers questions abou t the origin of the word aspirin, and how products such as L ego, the Mazda car and grape nuts cereal (with neither grape s nor nuts) got their names. '
Format: Paperback
Pages: 217
Edition: Reprint
Publisher: McGraw-Hill Contemporary
Published: 01 May 1997
ISBN 10: 084420904X
ISBN 13: 9780844209043