by Mark R . Gould (Author)
The fast-paced and complex PR role is becoming important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook offers ideas to harness a celebrity brand and create effective public service announcements and the how-tos of amplifying your message through partnerships.
Format: Paperback
Pages: 128
Publisher: ALA Editions
Published: 15 Oct 2009
ISBN 10: 0838910025
ISBN 13: 9780838910023
FREE UK DELIVERY 
Global shipping from £2.99
FREE UK DELIVERY
30 Day Refund Guarantee
