Marketing Today's Academic Library: A Bold New Approach to Communicating with Students

by Brian Mathews (Author)

• New

  Paperback
  2009

  $59.25

  Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This book contains tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of library experience.