Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons

by ElisabethDoucett (Author)

• New

  Paperback
  2008

  $60.43

  Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But, as a library, where does branding fit? With branding scaled and tailored to the public library arena, this guide clarifies marketing and branding and explains where to start.