Seeking a New Majority: The Republican Party and American Politics, 1960-1980

by Iwan Morgan (Editor), Robert Mason (Editor)

• New

  Hardcover
  2013

  $117.88

  Assembles an international group of scholars to move beyond the ideas and activities of party leaders who have hitherto received the bulk of historical attention. It illuminates how the Republican Party expanded its regional base, especially in the South, appealed to new constituencies ranging from blue-collar workers to Christian fundamentalists, and enhanced the political appeal of conservatism.