by Lia Litosseliti (Author), Lia Litosseliti (Author)
Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on:
* planning and organising focus groups
* what types of questions to use
* the limitations and advantages of using these groups as research methods
* collecting the data at group sessions
* how to analyse the data produced
Format: Paperback
Pages: 112
Publisher: Continuum
Published: 01 Dec 2003
ISBN 10: 0826464726
ISBN 13: 9780826464729