Using Focus Groups in Research (Continuum Research Methods)

by Lia Litosseliti (Author), Lia Litosseliti (Author)

• Used

  Paperback
  2003

  $8.99

  Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on:
  * planning and organising focus groups
  * what types of questions to use
  * the limitations and advantages of using these groups as research methods
  * collecting the data at group sessions
  * how to analyse the data produced

• New

  Paperback
  2003

  $41.60

  Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on:
  * planning and organising focus groups
  * what types of questions to use
  * the limitations and advantages of using these groups as research methods
  * collecting the data at group sessions
  * how to analyse the data produced