Marketing

Used
Paperback
1980
$3.58

Widely-used textbook, now in its third edition. New sections cover exporting and international business as well as e-commerce. Provides a unique resource: numerous short case studies, marketing principles applied to diverse contexts (including private, public and not-for profit sectors), and concisely expressed concepts.

Synopsis

Widely-used textbook, now in its third edition. New sections cover exporting and international business as well as e-commerce. Provides a unique resource: numerous short case studies, marketing principles applied to diverse contexts (including private, public and not-for profit sectors), and concisely expressed concepts.

$3.58

Save:$41.60 (92%)

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Temporarily out of stock

More Information

Format: Paperback
Pages: 376
Edition: 3rd Revised edition
Publisher: Cengage Learning
Published: 01 Jan 1980
ISBN 10: 0826456804
ISBN 13: 9780826456809

Marketing

Used

$3.58

Synopsis

$3.58

More Information