Small Business Management: A Case Study Approach

by D . R . Stokes (Author)

• Used

  Paperback
  1980

  $3.48

• Used

  Paperback
  1995

  $3.48

  This text provides teaching material needed for courses with a small -business management or venture-management option, and courses in which students are required to present a business plan or feasibility study as part of a business-management module - BTEC Higher National, DMS, CIM. There is a lecturers' free supplement included. The two-section structure of the text ensures that students first identify problems in a realistic context and are then directed to the appropriate information on principles and practice to solve them. Section One has scenarios, covering all the main business situations a small business manager is likely to encounter, together with related issues and problems as tasks. An ongoing assignment centres around a business idea chosen by the student. Section Two is an information bank covering the theory and practice of small-business management. It provides a summary, bridging the gap between more theoretical research papers which describe aspects of the small-business environment, and practical guides which prescribe methods of small business management. An ELBS/LPBB edition is available.