Creating New Clients: Marketing and Selling Professional Services

by Cliff Ferguson (Author), Cliff Ferguson (Author), Kevin Walker (Author), Paul Denvir (Author)

• Used

  Paperback
  1998

  $3.27

• Used

  Paperback
  1998

  $3.27

  Professional people often have few selling skills and feel they should be above selling. In today's climate, however, it is crucial for firms to seek new business if they are to survive. This book teaches managers how to get the best results when dealing with potential new clients. The authors have taught senior employees from companies like KPMG, Arthur Anderson, and Deloitte and Touche -- and are widely regarded as being the best in the business.