The Fundamentals of Hospitality Marketing (Tourism & Hospitality)

New
Paperback
2000
$47.52

The Fundamentals of Hospitality Marketing is essential reading for students on degree- and diploma-level courses in leisure and tourism. Practitioners in the industry who have not had the opportunity for a formal course of marketing training and who want to increase their knowledge and understanding of marketing will also find this book of great benefit. Carefully structured to be used in the teaching weeks of one semester, this is the first short, concise, affordable marketing textbook for students of hospitality. Each section of the book is directly related to the hospitality industry through the use of up-to-date examples.

Synopsis

The Fundamentals of Hospitality Marketing is essential reading for students on degree- and diploma-level courses in leisure and tourism. Practitioners in the industry who have not had the opportunity for a formal course of marketing training and who want to increase their knowledge and understanding of marketing will also find this book of great benefit. Carefully structured to be used in the teaching weeks of one semester, this is the first short, concise, affordable marketing textbook for students of hospitality. Each section of the book is directly related to the hospitality industry through the use of up-to-date examples.

$47.52

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More Information

Format: Paperback
Pages: 116
Edition: New
Publisher: Cengage Learning EMEA
Published: 06 Jul 2000
ISBN 10: 0826448321
ISBN 13: 9780826448323

Media Reviews

Section A: Finding Out What the Customer Wants. Market research: Customers. Market research: Competitors and costs. Market segmentation. Section B: Develop the Product or Service to Match Customers? Needs. Forecasting and planning. Products and services. Place. Price. Section C: Tell the Customer All About It. Promotion. Advertising. Selling. Branding. Customers. The future. Conclusions. Useful addresses. References. Index.