by Anthony Ingold (Author), Una McMahon-Beattie (Author), Ian Yeoman (Editor) (Author), Una MacMahon-Beattie (Editor) (Author)
This text explains, outlines and illustrates the principles of yield management. The second edition contains new chapters on the areas in which yield management has caught on since initial publication, including railway pricing, sports event pricing, and more.
Format: Paperback
Pages: 368
Edition: 2
Publisher: Cengage Learning EMEA
Published: 15 Feb 2001
ISBN 10: 0826448259
ISBN 13: 9780826448255