Yield Management: Strategies for the Service Industries

by Anthony Ingold (Author), Una McMahon-Beattie (Author), Ian Yeoman (Editor) (Author), Una MacMahon-Beattie (Editor) (Author)

• Used

  Paperback
  2001

  $5.81

  This text explains, outlines and illustrates the principles of yield management. The second edition contains new chapters on the areas in which yield management has caught on since initial publication, including railway pricing, sports event pricing, and more.

• New

  Paperback
  2001

  $93.55

  This text explains, outlines and illustrates the principles of yield management. The second edition contains new chapters on the areas in which yield management has caught on since initial publication, including railway pricing, sports event pricing, and more.