by Jean-Marie Floch (Author)
Translated from French into English, the six essays of "Identites Visuelles" offer a contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. He uses examples from advertising.
Format: Illustrated
Pages: 191
Edition: Illustrated
Publisher: Continuum
Published: 01 Jan 2001
ISBN 10: 0826447392
ISBN 13: 9780826447395
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