Visual Literacy: A Conceptual Approach to Graphic Problem Solving

by JudithWilde (Author), RichardWilde (Author)

• Used

  Paperback
  2000

  $3.37

  The process of visual communication runs throughout our daily lives, whether its as simple as a traffic light or as complex as sign language. Many people find learning the underlying principles of visual communication a very personal venture, though most graphic design and illustration teaching methods focus only on technical facility, ignoring the need for personal and innovative thought in visual communication. This text proposes that the repertoire of principles and techniques needed for effective visual communication cannot simply be taught, but must be developed through hands-on experience with broad-ranging visual problems. To this end, the book presents 19 challenging visual problem assignments and over 1000 pieces of solution art executed by the Wildes' students. Each problem shows the actual assignment sheet given to the students, along with detailed analysis of the problem's underlying intent and special notes that will be of particular interest to instructors. Specific design principles that are reinforced include framal references, negative-positive relationships and cropping techniques. The results give an idea of the solutions that can be achieved with this teaching approach.

• Used

  Hardcover
  1991

  $3.37

  The task of creative visual communication is to interpret problems in a personal way while meeting the practical communicative needs of others. This book is divided into two main parts. Part 1, Graphic Design Exercises , offers 400 original solutions to 25 design projects and problems. Each assignment is designed to promote an understanding of a fundamental design idea or principle. Part 2, Illustration Exercises , over 200 solutions to 10 problems are presented. This section of the book investigates many of the same concerns covered in part 1 of the book, but its solutions are in the form of two and three dimensional illustrations. Richard Wilde is the author of Graphics , Communication Arts and Step-By-Step Graphics . This book is aimed at graphic design students.