Diesel (Cutting Edge (Watson-Guptill Hardcover))

by Watson-GuptillPublishing (Author), tedpolhemus (Author)

• Used

  Hardcover
  1998

  $20.67

  Diesel: World Wide Wear: is based on in-depth interviews with Diesel's designers and chairman, Renzo Rosso; examines the unique Diesel design process and philosophy; features unpublished design artwork and over 150 color photographs; presents a chronology of company history; and includes catalogs, ads, and commercials alongside clothing and accessories.

• Used

  Hardcover
  1998

  $3.51

  Diesel is a fashion phenomenon. Exuding the kind of knowing, eclectic 90s cool that everyone seeks, the Diesel label turns its back on style dictators and eschews slavish trend-following. The result is a global success story with outlets in over 80 countries. The clothes themselves, however, are only half the story. The Diesel ad campaigns have been massively influential, their ironic images, evoking a 1950s consumer paradise, reflecting the quirky, slightly retro nature of the clothing. This book is the result of close collaboration with Diesel founder Renzo Rosso, whose unconventional approach ensures that his label is kept at the forefront of hipness.