Advertising Diversity

by ShaliniShankar (Author)

• New

  Hardcover
  2015

  $150.41

  Anthropologist Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements and marketing. Focusing on Asian American ad firms, she describes the day-to-day process of creating ads and argues that advertising has framed Asian Americans as model consumers, thereby legitimizing their presence in American popular culture.