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Authentic™: The Politics of Ambivalence in a Brand Culture: 30 (Critical Cultural Communication)

Authentic™: The Politics of Ambivalence in a Brand Culture: 30 (Critical Cultural Communication)

by SarahBanet-Weiser (Author)

Synopsis

Argues that brands are about culture as much as they are about economics

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More Information

Format: Paperback
 Pages: 279
 Publisher: NYU Press
Published: 25 Nov 2012
ISBN 10: 0814787142
ISBN 13: 9780814787144