Authentic': The Politics of Ambivalence in a Brand Culture (Critical Cultural Communication): 30

Authentic': The Politics of Ambivalence in a Brand Culture (Critical Cultural Communication): 30

by SarahBanet-Weiser (Author)

Synopsis

Argues that brands are about culture as much as they are about economics

$104.78

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 282
Publisher: NYU Press
Published: 25 Oct 2012

ISBN 10: 0814787134
ISBN 13: 9780814787137