by VictoriaE.Johnson (Author)
The Midwest of popular imagination is a Heartland characterized by traditional cultural values and mass market dispositions. This book examines the centrality of this myth to television's promotion and development, programming and marketing appeals, and public debates over the medium's and its audience's cultural worth.
Format: Paperback
Pages: 272
Publisher: New York University Press
Published: 15 Jan 2008
ISBN 10: 0814742939
ISBN 13: 9780814742938