THE ANATOMY OF PERSUASION: How to Persuade Others to - Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You and More!

by A U B U C H O N (Author)

• Used

  Paperback
  1997

  $3.49

  Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate?

  This refreshing books says No! and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way.

  The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to:

  * apply the two major principles of communication

  * perceive the needs of others

  * present the features and benefits of their idea

  * understand the subconscious decisions people often make

  * create a logical, error-free proposal (oral or written) that will win the day.