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Coolhunting. Chasing Down the Next Big Thing

Coolhunting. Chasing Down the Next Big Thing

by ScottW.Cooper (Author), PeterGloor (Author)

  • Used

    Hardcover 2007

    $9.65
Synopsis

Foreword by danah boyd, blog personality & social networks expert

What do the iPod, MySpace, and YouTube all have in common? They're fresh, they're sexy, and most importantly -- they're cool. But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. Coolhunting will take readers into the very heart of the search and show them how to find trendsetters, spot innovations, and turn brilliant ideas into hot new trends. Major companies like Starbucks and Proctor & Gamble have already discovered the power of coolhunting. Now, anyone can learn how to:

  • Tap into the Tao of Cool and identify the trends that are truly cutting-edge
  • Cultivate the skills and techniques of highly effective coolhunters
  • Pinpoint developing trends on the Internet by using smartbadges

An invaluable tool for businesses of all sizes, Coolhunting will show leaders how to stay ahead of the curve and on the cutting edge of where their customers want to be taken.

$9.65

Save:$17.04 (64%)

Quantity

1 in stock

More Information

Format: Hardcover
 Pages: 256
 Publisher: Amacom
Published: 01 Jun 2007
ISBN 10: 0814473865
ISBN 13: 9780814473863

Media Reviews
The authors write in a style that is easy for those outside of their cutting-edge mindset to understand.

- Midwest Book Review


.,. Coolhunting is a skill we all need to master. This book, entertaining and informative..., is a terrific place to start.

-Jack Covert, 800-CEO-READ Blog


Coolhunting is an entirely different experience and targets those of us who are fascinated by social networks, how they work, and what's 'cool.'

-AllThingsWorkplace.com


Coolhunting reports on useful techniques for helping to see what's coming.Wrap it in a plain brown wrapper, and read it surreptitiously.

-Tom Davenport, Harvard Business Online


Marketers, especially the online variety, and anyone else chasing what's cool, will want to read the new AMACOM book Coolhunting .

-Theodore Kinni, business journalist, ReadingWritingManagement Blog


If success in business means determining your core business and then adapting that core as our customers' needs change quickly, then coolhunting is a skill we all need to master. This book, entertaining and informative about current culture, is a terrific place to start.

-Jack Covert, 800-CEO-READ Blog


The authors write in a style that is easy for those outside of their cutting-edge mindset to understand. -- Midwest Book Review


Gloor and Cooper provide a real-world, practical approach to hunting something as elusive and illusory as 'coolness'. -- Soundview Executive Book Summaries


Coolhunting is an entirely different experience and targets those of us who are fascinated by social networks, how they work, and what's 'cool.' -- AllThingsWorkplace.com


If success in business means determining your core business and then adapting that core as our customers' needs change quickly, then coolhunting is a skill we all need to master. This book, entertaining and informative about current culture, is a terrific place to start.

-Jack Covert, 800-CEO-READ Blog


Marketers, especially the online variety, and anyone else chasing what's cool, will want to read the new AMACOM book Coolhunting . -Ted Kinni, Reading Writing Management Blog


...Coolhunting is a skill we all need to master. This book, entertaining and informative..., is a terrific place to start. --Jack Covert, 800-CEO-READ Blog


Coolhunting reports on useful techniques for helping to see what's coming.Wrap it in a plain brown wrapper, and read it surreptitiously. -- Tom Davenport, Harvard Business Online


Coolhunting reports on useful techniques for helping to see what's coming.Wrap it in a plain brown wrapper, and read it surreptitiously. -- Tom Davenport, Harvard Business Online


. ..Coolhunting is a skill we all need to master. This book, entertaining and informative..., is a terrific place to start. --Jack Covert, 800-CEO-READ Blog


Marketers, especially the online variety, and anyone else chasing what's cool, will want to read the new AMACOM book Coolhunting . -Ted Kinni, Reading Writing Management Blog


If success in business means determining your core business and then adapting that core as our customers' needs change quickly, then coolhunting is a skill we all need to master. This book, entertaining and informative about current culture, is a terrific place to start.

-Jack Covert, 800-CEO-READ Blog


Coolhunting is an entirely different experience and targets those of us who are fascinated by social networks, how they work, and what's 'cool.' -- AllThingsWorkplace.com


Gloor and Cooper provide a real-world, practical approach to hunting something as elusive and illusory as 'coolness'. -- Soundview Executive Book Summaries


The authors write in a style that is easy for those outside of their cutting-edge mindset to understand. -- Midwest Book Review


.. .Coolhunting is a skill we all need to master. This book, entertaining and informative..., is a terrific place to start. --Jack Covert, 800-CEO-READ Blog


Coolhunting reports on useful techniques for helping to see what's coming.Wrap it in a plain brown wrapper, and read it surreptitiously. -- Tom Davenport, Harvard Business Online


.. .Coolhunting is a skill we all need to master. This book, entertaining and informative..., is a terrific place to start. --Jack Covert, 800-CEO-READ Blog


Marketers, especially the online variety, and anyone else chasing what's cool, will want to read the new AMACOM book Coolhunting . -Ted Kinni, Reading Writing Management Blog


If success in business means determining your core business and then adapting that core as our customers' needs change quickly, then coolhunting is a skill we all need to master. This book, entertaining and informative about current culture, is a terrific place to start.

-Jack Covert, 800-CEO-READ Blog


Coolhunting is an entirely different experience and targets those of us who are fascinated by social networks, how they work, and what's 'cool.' -- AllThingsWorkplace.com


Gloor and Cooper provide a real-world, practical approach to hunting something as elusive and illusory as 'coolness'. -- Soundview Executive Book Summaries


The authors write in a style that is easy for those outside of their cutting-edge mindset to understand. --Midwest Book Review


Helping to 'elucidate the culture of cool' this book is fascinating... based on solid and credible field research... - Inside Retailing
.. .For those keen to mine the wealth of information available in online communities...virtues of social network analysis are clearly demonstrated...an inspiring read... -- B&T Weekly
There are many layers to this book, but readers will leave convinced that social networks hold the key to the future. - BizEd magazine
An invaluable tool for businesses of all sizes...will show you how to stay ahead of the curve and on the cutting edge. -- Strictly Business.com
Author Bio
Scott W. Cooper is President of the Hiebing Group and has worked on accounts such as Coors, Famous Footwear, American Automobile Association (AAA), and Fort Howard Paper. Prior to his current position, Scott had experience in both the client and agency side of the business. He currently teaches marketing communications in the School of Business at the University of Wisconsin.