by NancyFlynn (Author)
Helps you control your message and your brand, showing you how to train and familiarize your people with the rules you've established, and how to protect your reputation from both internal and external sources. This book shows you learn how to legally and ethically regulate employees' personal blogs that mention the company.
Format: Paperback
Pages: 224
Publisher: Amacom
Published: 01 Jul 2006
ISBN 10: 0814473555
ISBN 13: 9780814473559