Red-Hot Cold Call Selling: Prospecting Techniques That Really Pay Off

Red-Hot Cold Call Selling: Prospecting Techniques That Really Pay Off

by PaulS.Goldner (Author)

Synopsis

Completely revised with fresh examples and all new chapters, the second edition of Red-Hot Cold Call Selling reveals the secrets, strategies, and tips readers can use to elevate their prospecting skills and take their sales into the stratosphere. Readers will learn how they can:

* define and target their ideal market -- and stop squandering time, energy, and money on unfocused prospecting

* develop a personalized script utilizing all the elements of a successful cold call

* get valuable information from assistants -- and then get past them

* view voice mail not as a frustrating barrier, but as a unique opportunity

Red-Hot Cold Call Selling is a vital resource for all sales professionals, brimming with field-proven techniques that work in any industry. The book includes new information on using the Internet for research and prospecting; cold-calling internationally; using e-mail instead of calling; and much more.

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More Information

Format: Illustrated
Pages: 224
Edition: 2
Publisher: Amacom
Published: 06 Jul 2006

ISBN 10: 0814473482
ISBN 13: 9780814473481

Author Bio
Paul Goldner is a sought-after executive trainer, and consultant specialiSing in sales strategy and motivation. He is a frequent speaker at the American Management Association, and a member of both the National Speakers Association and Toastmasters International. He has appeared on CNBC and been quoted by the Wall Street Journal and other publications.