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First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

by Darren Rovell (Author)

  • Used

    Hardcover 2005

    $3.26
Synopsis

Gatorade invented the sports drink 40 years ago, and it has been first in the marketplace (by a long shot) ever since. But it's more than just a thirst quencher and a dominant brand. First in Thirst is the story of a phenomenon that grew from the practice fields of college football into a true icon of the way we play, watch, and experience sports - from the Pee Wees to the pros. Published to coincide with the 40th anniversary of Gatorade's invention, First in Thirst is equally a sports story, from its invention and testing with the University of Florida Gators to the gatorade bath and its near-universal appeal to athletes, coaches and sports fans everywhere.

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More Information

Format: Hardcover
 Pages: 256
 Edition: illustrated edition
 Publisher: Amacom
Published: 01 Sep 2005
ISBN 10: 0814472990
ISBN 13: 9780814472996

Media Reviews

He [Rovell] writes a fascinating chronicle of how Gatorade's superb marketing overcame obstacles.

-Detroit Free Press


[A] fascinating new book....[Author] Rovell does an excellent job keeping a business story moving by interweaving plenty of sports and bigger picture ideas into First in Thirst. There is enough here for the businessperson, the sports fan and anyone who loves a story about how one small, simple idea could become so big.

-Yahoo! Sports


[A] fascinating new book.

-Yahoo! Sports


[A] new book by ESPN business reporter Darren Rovell provides fascinating insights into original development--and sale--of Gatorade.

-Beverage Digest


.. .an account wide in scope, rich in details and sufficiently varied to keep the pages turning.

-Publisher's Weekly


It's a lively book rich in detail.

-Steve Powers, Dallas Morning News anchor and nationally syndicated columnist


.. .an engrossing read...the book is captivating.

-Business Ledger


A good read about a product's ups and downs for those into sports, business, or supposed hangover cures.

-BrandChannel.com


.. .a fascinating business story.

-Mississippi Business Journal

Author Bio
Darren Rovell (Bristol, CT) has been reporting on sports business since 1998. Since June 2000 he has served as ESPN.com's sports business reporter.