by Jeffrey H. Gitomer (Contributor), Karen Post (Author), Michael Tchong (Contributor)
Provides branding tips for companies comprising proven techniques for developing lasting and positive brand recognition. This book is written with business and marketing people in mind. It contains tips for maximising limited resources, and enlisting customers and other constituents as "brand ambassadors".
Format: Paperback
Pages: 208
Publisher: Amacom
Published: 10 Dec 2004
ISBN 10: 0814472346
ISBN 13: 9780814472347