by Pugh (Author)
Powerful Proposals gives businesses proven strategies for creating customer-centered documents that outshine the competition every time
Powerful Proposals goes beyond This is what we do documents and takes the reader step by step through designing sales-focused, individual proposals that highlight the firm's tangible benefits to the client.
Contains invaluable information on creating effective executive summaries, writing themes, and generating the text, plus how to maximise graphics, callouts, and other visual elements.
Format: Illustrated
Pages: 256
Edition: Illustrated
Publisher: McGraw-Hill Education / Europe, Middle East & Africa
Published: 16 Jan 2005
ISBN 10: 081447232X
ISBN 13: 9780814472323
Technical Communication: Powerful Proposals is the ideal book for people involved in business and academia..Whether you're writing a paper or writing a proposal, Powerful Proposals can give you that winning edge over others.
David G. Pugh and Terry R. Bacon (Durango, CO) are coauthors of Winning Behavior (0-8144-7163-3) and The Behavioral Advantage (0-8144-7225-7), and cofounders of the Lore Institute, a professional development and corporate education company. Bacon is also the author of Selling to Major Accounts (0-8144-0462-6).