The Behavioral Advantage - What the Smartest, Most Successful Companies

by Bacon (Author)

• Used

  Hardcover
  2004

  $3.29

  The Behavioral Advantage reveals the secrets behind what is essentially a chess game with competitors. To win the game, companies must develop: a carefully plotted opening game, with all internal values, policies, practices and behaviors fully aligned to make the most of resources and capabilities; a smart and efficient middle game, in which the company builds and strengthens its position with the customer, thereby outflanking competitors; and a confident and smooth endgame that assures a successful relationship and lays the groundwork for equally successful future games.