Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow

Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow

by Golin (Author)

Synopsis

To flourish, companies must regain (or build from scratch) the bonds of trust that will encourage the public's confidence. This text offers time-tested strategies that have helped the world's biggest and most trusted companies get that way - and stay that way.

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More Information

Format: Hardcover
Pages: 224
Publisher: Amacom
Published: 01 Dec 2003

ISBN 10: 0814472087
ISBN 13: 9780814472088