Herschell Gordon Lewis on the Art of Writing Copy

by HerschellGordonLewis (Author)

• Used

  Paperback
  2000

  $6.56

  This guide to copy-writing presents and explains simple, time-tested rules that cover two main areas: general writing rules for how to motivate readers and adapt copy for the Internet; and specific rules for direct mail letters, television, card decks, and fund raising, for example. This text also provides a short course in grammar and usage, and illustrations of actual advertisements to aid the reader.