by Mack Hanan (Author), Mack Hanan (Author), Peter Karp (Author)
Presents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value i.e. demonstrating to current and prospective customers that using your products or services will either cut their costs or improve their revenues. Distributed by Gale. Annotation
Format: Hardcover
Pages: 220
Edition: illustrated edition
Publisher: Amacom
Published: 01 Dec 1991
ISBN 10: 0814450369
ISBN 13: 9780814450369