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Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

by Williams (Author)

  • Used

    Illustrated 2018

    $3.45
Synopsis

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common--besides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they aren't the only ones. Green Giants examines nine companies--including Chipotle, Toyota, Unilever, Tesla, General Electric, and more--who have established the blueprint for sustainable success that anyone can follow. Author Freya Williams, an early pioneer of the modern sustainable business movement, discovered six factors responsible for the overwhelming success of these nine socially responsible companies:* The Iconoclastic Leader* Disruptive Innovation* A Higher Purpose* Built In, Not Bolted On* Mainstream Appeal* A New Behavioral ContractPacked with eye-opening research, exclusive interviews, and enlightening examples, Green Giants serves as your blueprint for merging wild profitability with social responsibility.

$3.45

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1 in stock

More Information

Format: Illustrated
 Pages: 288
 Edition: Illustrated
 Publisher: AMACOM
Published: 03 Jun 2018
ISBN 10: 0814436137
ISBN 13: 9780814436134

Media Reviews
.. .plenty of info here for entrepreneurs to sink their teeth into, such as the six factors that are key to combining sustainability and profitability. --GrowBizMedia
.. .making sustainability relevant to the mainstream...a very readable work on a subject that often receives a dull treatment. --The Irish Times
.. .a fascinating account, well-written, thoughtful, and loaded with rich anecdotes. --The Globe and Mail
Along with facts and figures comes valuable, pragmatic guidance on how you can replicate the thriving victories of these companies in your own business. --Internal Auditing
A densely referenced and immersive endorsement for the durability and humanitarianism of business ventures retrofitted for sustainability. --Kirkus Reviews
The author mixes research, interviews and great examples with aplomb to create an interesting, thoughtful read that can act as a catalyst for change for probably almost any organisation. --Autamme
Author Bio
E. FREYA WILLIAMS advises organizations, including Coca Cola, Kraft, SAP, and the UN, on how to incorporate sustainability and social good into their brands. The co-founder of OgilvyEarth, she is now CEO of Futerra, North America, and also served as EVP of Business+Social Purpose at Edelman. Her expertise has been featured in Newsweek, The Financial Times, and on NPR.