With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. This book provides guidance on what works, what doesn't - and the revenue and word-of-mouth payoff of getting it right.
Format: Illustrated
Pages: 256
Edition: Illustrated
Publisher: AMACOM
Published: 03 Jun 2018
ISBN 10: 081443388X
ISBN 13: 9780814433881